Sunday League is a Portland based sportswear company with a mission is to provide athletes of all levels with the highest quality sports apparel at affordable prices, ensuring that everyone has the opportunity to perform at their best. They are dedicated to creating innovative, durable, and comfortable products that meet the diverse needs of our customers.  The primary products of Sunday League are Soccer related accessories like Grip Socks and sock sleeves.

Sunday League reached out to me to help strengthen their brand identity and develop a series of web images and web advertisements. The designs we came to emphasize the shape of the key grip area used in the product (a hexagon), in an interlocking shape that forms one large hexagon formed from three smaller ones. These three hexagons forming into one icon is part of the companies overall plan to include a 3 step process of products, as well as a way to illustrate the interlocking and connection with the community this company strives to have. This brand identity was then applied to a series of web images and ads that apply this branding to images that feel accessible and real to an audience that may be interested in buying these products.